SURE's primary mission is to promote skateboarding as a viable and unique means of local transportation for all age groups in the New York City Metro Area and the world. Thanks to advancements in Modern Cruiser and Longboard equipment, traveling long distances from A to B have become smoother and easier than skating on equipment designed for doing tricks. This has made skateboarding an accessible option for those who aren't inclined to be daredevils or technical "board flipping wizards".

Alternatively, we are also committed to teaching skateboarding from a perspective of a multifaceted activity with several specialized disciplines such as Street, Transition, Distance, Sliding, Slalom, Freestyle, and Downhill.

Our support of skateboarding begins with comprehensive lessons for all ages in the community, including basic to advanced riding techniques with all safety measures involved. SURE's promotional outreach includes online social networks, group rides, and a collective collaboration with local skateboard businesses and professional skateboarders.

SURE is the passionate vision of former professional freestyle skater and 1990 National Amateur Champion Rob Rodrigues, who uses skateboarding as his main form of transportation throughout New York City and the outer boroughs. Over the years Rob has taught thousands of skateboarders and mentored many to reach advanced levels of skateboarding.